Market Research

We offer marketing research for every phase of the marketing process from the product/service planning and development stage to the after-sale service stage.

Service Outline

1. Understanding current market conditions

Study on purchase trends

For gaining an accurate understanding of basic market information on purchase behavior, purchase criteria, likelihood of switch, etc.

Study on usage status

For gaining quantitative information applicable to the entire market, or specific qualitative information, on actual post-purchase usage

2. Understanding current market conditions

Research on lifestyle /social trends

For understanding the changes and trends in the social and living environment of consumers, and exploring future trends

Needs exploration study

For exploring widely, or deeply, what consumers' real needs are

New product concept development support

For providing a variety of brainstorming ideas for creating a new product concept

Market segmentation/targeting

For conducting the research and analysis necessary to achieve appropriate market segmentation and targeting for a new product under development

3. Evaluation of new product/service (prior to market launch)

Market acceptance evaluation

For evaluating whether or not the market will accept the concept, design, features, and/or effects of a new product, before it goes on the market

Price appropriateness assessment

For evaluating whether or not the market will accept the price of a new product, before it goes on the market

Pre-launch evaluation of media content

4. Evaluation of existing product/service (after market launch)

Initial response study/Non-buyer study

For understanding the initial response immediately after the launch of a new product, and analyzing non-buyers of the product

Product evaluation/Customer satisfaction study

For understanding the level of satisfaction with a product/service, analyzing customer satisfaction, seeing changes over time, etc.

Post-launch evaluation of media content/Advertising efficacy measurement

Brand image evaluation

For research analysis on how a corporate brand or product/service brand is evaluated in comparison to other brands, over time, etc.

Event evaluation

For evaluating and analyzing the efficacy of exhibitions or other promotional events from the standpoint of visitors

Study on purchase trends	Automobiles, telecommunications networks, telecommunications equipment, etc.
Study on usage status	Automobiles, telecommunications networks, telecommunications equipment, general consumer goods, etc.
Research on lifestyle/social trends, etc.	Automobiles
Needs exploration study	Automobiles, telecommunications networks, telecommunications equipment, general consumer goods, railway companies, etc.
New product concept development support	Automobiles, telecommunications networks, telecommunications equipment, etc.
Market segmentation/targeting	Automobiles, telecommunications networks, telecommunications equipment, etc.
Market acceptance evaluation	Automobiles, telecommunications networks, telecommunications equipment, food products, etc.
Price appropriateness assessment	Automobiles, telecommunications networks, telecommunications equipment, etc.
Evaluation of media content/Advertising efficacy measurement	Automobiles, advertising agencies, movie distribution companies, publishers, etc.
Initial response study/Non-buyer study	Automobiles, auto-related equipment, telecommunications networks, etc.
Product evaluation/Customer satisfaction study	Automobiles, auto-related equipment, telecommunications equipment, airline companies, broadcasting companies, etc.
Brand image evaluation	Automobiles, auto-related equipment, telecommunications equipment, telecommunications networks, etc.
Event evaluation	Automobiles, telecommunications equipment, etc.