Started as a strategic subsidiary of Nissan Motor Co., Ltd since 1993, Interface in Design has supported the development and business operations of Japanese companies in the U.S. market. In the process of creating a new business, Interface in Design used new research techniques, discovered business tasks, and developed business models. Along with techniques, tasks and models, Interface in Design provided consultations, including suggestions for improving business, as well as supported concept creation.
In 2001, Interface in Design became independent from Nissan Motor Co., Ltd. Since then have provided support to not only autos and auto related projects, but also to a wide variety of industries such as home electronics, information equipment, consumer products, and entertainment.
Interface in Design not only accommodates your needs for each market research project, we provide solutions for your strategic tasks. At Interface in Design we have a deep understanding of the business and cultural differences Japanese companies face in the U.S. Having this cross-cultural understanding, we promptly support your project by enhancing your national appeal.
We, as a comprehensive market research company, will use various techniques to support your project regardless of industry.
Interface in Design is globally recognized as a leader and innovator of product design in the U.S. and in Asia.
Social Media Monitoring Service (2009)
Since the summer of 2009, Interface in Design has been providing a service that has revolutionized social media research. Our proprietary platform monitors consumer's reviews and comments posted on social media. Based on our customer's specifications we then analyze the data and provide specific results. By tailoring the results, our customer's are better able to understand their target consumer. Not only can we identify the consumer's feelings on products, but also their feelings about companies and/or industries. Interface in Design's social media monitoring service has changed the way industries and companies view their consumers.
This service can be widely used to monitor views not only about your company but your competitors as well. Data we collect include but are not limited to; buyer feedback, product evaluation/rating, industry evaluation/rating, views on upcoming product launch.
October 22, 2010
On October 22, 2010, Interface in Design was honored as the key note speaker at the JBA (Japanese Business Association) seminar "An epoch that anyone can send out their opinion". We discussed the global impact social media has on business and ways it can benefit the scope of market research.
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